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Every business activity starts with either marketing or sales as a core area to increase profitability of a company. These days only focusing on these two departments might not help to overcome your rivals. Today the ‘Businesses are Service-Oriented’ and the ‘Customer loyalty is Service-Specific’. For competing in market one has to be on-its-toe for providing best service possible. Service not only means maintenance and technical support but it also means dealing with every problem faced by the customer. The problem or query may be tiny but it should be dealt with the same enthusiasm as any other major thing. Customer should feel satisfied after your customer care unit responded to him/her.

CRM means Customer Relationship Management. Today ‘Customer is the King’, with increasing number of available options for the customer, it is more likely that customer may lose brand loyalty and thus the brand/company loses a customer. Today it is of prime importance that a company should not only find new clients on a continuous basis but also it should maintain its present and older clients. It is most important to maintain a database of customer choices and preferences for research and development, as a source for improving product quality as well as for increasing sales productivity by providing accurate figures to the sales team. Maintaining all this information manually is not possible, the solution is CRM. CRM provides automation to database management of all the required information of customers, prospective clients, leads, contact etc. Not only information but the business processes can also be automated using a CRM System. Microsoft Dynamic CRM can help in automat ...