welcome to XRM blog

Keep in touch with latest CRM/ERP articles

To remain competitive your organisation must be efficient across the business process spectrum. To do so you need to take sound decisions based on a balance between the cost and risk. To do so you will be heavily dependent on your content management in itself needs...


What is CRM?

By xrmlabs webmaster on 8/16/2013

CRM means Customer Relationship Management. Today ‘Customer is the King’, with increasing number of available options for the customer, it is more likely that customer may lose brand loyalty and thus the brand/company loses a customer. Today it is of prime importance that a company should not only find new clients on a continuous basis but also it should maintain its present and older clients. It is most important to maintain a database of customer choices and preferences for research and development, as a source for improving product quality as well as for increasing sales productivity by providing accurate figures to the sales team. Maintaining all this information manually is not possible, the solution is CRM. CRM provides automation to database management of all the required information of customers, prospective clients, leads, contact etc. Not only information but the business processes can also be automated using a CRM System. Microsoft Dynamic CRM can help in automating business processes like Marketing, Sales, Services, etc.

We at XRMLABS are helping the businesses to increase their profitability by automating their business processes and maintaining customer information database. We customize the business requirement of our clients (companies) in CRM and help their business grow.

CRM makes the business processes more efficient and effective. ‘Efficient’ because TIME is saved and it helps in making the work force efficient and ‘Effective’ because it helps in effective utilization of all resources and increasing productivity & revenue.

In the present scenario, we need to optimize the utilization of all the available resources. To ‘get most out of the minimum’ is the motto of every organization today. How to go about it….? The solution is again CRM. It can help your organization to schedule the utilization of resources to get the best out of what is available.

With the increasing competition the market is filled with several competitors each offering several lucrative options which creates an obvious inclination of customer. The more lucrative offer the higher the inclination. There is one more thing that a customer looks forward to, apart from offers, which is also the critical point of turning your deal into sale, is Customer Service and Customer Satisfaction. A customer gets more satisfaction if he/she gets his problem solved at every possible point and gets personal attention during his/her product’s life cycle. If a company provides that extra personal touch to its customer, the customer gets more satisfaction and thus the organization gains in terms of customer loyalty and increased revenue even at times of tough competition. The personal touch can be provided only if an organization has customized software for maintaining database of its customer and product details and gets a quick access of entire details as and when needed. CRM can help you achieve this.


Suppose a customer ‘John’ calls to the call center of ‘XYZ Company’, for a fault in an Air Conditioner. If this ‘XYZ Company’ has CRM set up then the call will be handled most efficiently. The Customer Service personnel will confirm few details from John, as he already have a record of John and his product with him and he can quickly forward his complaint to the technical person who is available at the time slot given by John. Now the technical personnel is forwarded the details of John and he will arrive at John’s place and after attending his problem asks for an acknowledgement code. After receiving that code, the technical person will submit it at the service terminal. This will create additional information in the John’s record in CRM which will provide help in handling problems related to his product better in future.

With this personal attention and quick service John will definitely feel more satisfied and will have more inclination for coming back to same help desk again in future. There can be numerous examples where a company can cater the customer satisfaction at various levels. CRM can support its efforts in an efficient way.

CRM in business process
CRM in simple terms
CRM overview
Customer Satisfaction
Easy way CRM
Efficient Customer Service
Efficient utilization of resources
How CRM is useful in business
MS CRM 2011
Simply CRM
Blog Calendar
Blog Calendar List
2021 Jan  14  6
2020 Dec  19  7
2020 Sep  24  3
2020 Aug  52  3
2020 Jul  49  1
2020 Jun  25  3
2020 Apr  13  3
2020 Mar  11  2
2020 Feb  23  5
2020 Jan  23  7
2019 Dec  15  4
2019 Nov  11  1
2019 Jan  31  3
2018 Dec  34  4
2018 Nov  66  3
2018 Oct  12  3
2018 Sep  274  11
2018 Aug  6  2
2018 Jun  11  1
2018 Jan  56  2
2017 Sep  555  5
2017 Aug  17  1
2017 Jul  17  2
2017 Jun  53  2
2017 May  21  1
2017 Apr  33  2
2017 Mar  119  4
2017 Feb  457  4
2016 Dec  179  3
2016 Nov  417  8
2016 Oct  253  10
2016 Sep  365  6
2016 Aug  39  1
2016 Jun  1784  6
2016 May  104  3
2016 Jan  71  2
2015 Dec  392  6
2015 Nov  4  1
2015 Oct  13  1
2015 Sep  1375  6
2015 Aug  13  1
2015 Jul  127  2
2015 Jun  10  1
2015 May  20  1
2015 Apr  28  3
2015 Mar  78  3
2015 Jan  5245  4
2014 Dec  17  1
2014 Nov  2225  4
2014 Oct  64  1
2014 Sep  106  2
2014 Aug  4462  1
2014 Jul  46  2
2014 Apr  2477  12
2014 Mar  290  19
2014 Feb  238  8
2014 Jan  1510  16
2013 Dec  21  2
2013 Nov  645  2
2013 Oct  251  3
2013 Sep  11  1
2013 Aug  38  3
2013 Jul  208  1
2013 Apr  49  6
2013 Mar  1885  10
2013 Feb  310  4
2013 Jan  266  2
2012 Nov  37  2
2012 Oct  458  10
Tag Cloud
Interested in our services? Still not sure about project details? get a quote