Term: Managing Customer Relationships
1 found
Generally, Customer
Relationship Management refers to an automated system that is used to improve relationships
with customers. It is a systematic approach for handling customer relationship.
It is an essential part of any business strategy to achieve high level
organization goals, enhance customer satisfaction, and attract new potential customers.
Almost all large and medium scale organizations are using requirement specific
CRM software systems for better and automated interaction with their potential
customers. It is a fundamental ingredient of any successful medium or large
scale business.