welcome to XRM blog

Keep in touch with latest CRM/ERP articles

To remain competitive your organisation must be efficient across the business process spectrum. To do so you need to take sound decisions based on a balance between the cost and risk. To do so you will be heavily dependent on your content management in itself needs...

image
Blog

Between CRM and ERP which should I Choose for my Business?

By Himanshu on 1/11/2019

I heard a lot from clients with which they should go between ERP and CRM. They often get confused before going for any one of these products. While looking into a wide picture ERP and CRM have few overlapping features and characteristics but their core functions are massively different. But both used to increase the overall profitability of a business. 

It’s very important to understand the key differences and to know what will be best for your company before going any one of the products. Today I am going to explain the major differences between the ERP and CRM.  But first let’s understand what functionality does ERP and CRM provides.

Understanding ERP

ERP stands for Enterprise Resource Planning. ERP software is all related to the back-office process. The aim of ERP is to make business related process more effective and bring down the cost spent to managing these processes. It is intended to manage key components of your business from inventory to Supply chain, human resources, accounting, manufacturing, order management, distribution and more. 

ERP is highly data driven also it provides integration to other system too.  ERP allows you to focus on business management and planning rather than the operations.

Understanding CRM

CRM stands for customer relationship management. CRM primarily focuses on their current and potential customers. CRM primary functions are to automate, organize and synchronize sales, marketing and customer services. It tracks customer information across departments. It also holds information on potential new customers as well as in tracking leads and creating marketing campaigns. CRM also allows for the synchronization of sales, marketing and customer service data. Once a customer is recorded in CRM, it ensures that you maintain relationship and also encourage for repetitive business.

Between ERP and CRM with which should I go for my Business?

There is always some confusion in buyers mind between both of them. Buyers know what CRM functions are but they are not sure about if they can get those same functions out of an ERP system or not. As most ERP have CRM components or has the ability to integrate with a CRM. ERP system also has CRM components but not as fully featured as we have in in standalone CRM platforms.

So, if you are looking to improve your sales and marketing and do want to emphasis much on accounting and human resources part and happy with the existing system you are using for these two. Then you need to go for the CRM.

If its small or midsize business SMB you certainly need an CRM but until you are ready to expand and grow in size you will not require ERP.

And on the other hand, after a long period when your company size grows along with your business then you definitely need to go for an ERP.

Conclusion

Both CRM and ERP have their value in their terms. These both are the valuable assets for your companies which help you to success in today’s competitive market by helping you to make better decisions, revenue and managerial level reports.

ERP
Dynamics CRM
About CRM
Between CRM and ERP which should I Choose for my Business
Differences between the ERP and CRM
ERP
Author
Blog Calendar
Blog Calendar List
2022 Jun  4  2
2022 May  3  2
2022 Apr  4  2
2022 Mar  1  1
2022 Feb  2  1
2022 Jan  1  1
2021 Dec  3  1
2021 Nov  2  1
2021 Oct  1  1
2021 Sep  10  1
2021 Aug  32  5
2021 Jul  34  4
2021 Jun  305  5
2021 May  24  3
2021 Apr  517  3
2021 Mar  50  5
2021 Feb  728  7
2021 Jan  730  9
2020 Dec  219  7
2020 Sep  55  3
2020 Aug  309  3
2020 Jul  87  1
2020 Jun  55  3
2020 Apr  32  3
2020 Mar  11  2
2020 Feb  25  5
2020 Jan  31  7
2019 Dec  16  4
2019 Nov  12  1
2019 Jan  33  3
2018 Dec  38  4
2018 Nov  68  3
2018 Oct  18  3
2018 Sep  748  11
2018 Aug  6  2
2018 Jun  11  1
2018 Jan  68  2
2017 Sep  573  5
2017 Aug  17  1
2017 Jul  17  2
2017 Jun  58  2
2017 May  21  1
2017 Apr  34  2
2017 Mar  120  4
2017 Feb  565  4
2016 Dec  190  3
2016 Nov  508  8
2016 Oct  269  10
2016 Sep  405  6
2016 Aug  39  1
2016 Jun  1817  6
2016 May  106  3
2016 Jan  71  2
2015 Dec  403  6
2015 Nov  4  1
2015 Oct  13  1
2015 Sep  1413  6
2015 Aug  14  1
2015 Jul  127  2
2015 Jun  10  1
2015 May  20  1
2015 Apr  30  3
2015 Mar  80  3
2015 Jan  5308  4
2014 Dec  17  1
2014 Nov  2244  4
2014 Oct  67  1
2014 Sep  106  2
2014 Aug  5077  1
2014 Jul  48  2
2014 Apr  2508  12
2014 Mar  299  19
2014 Feb  241  8
2014 Jan  1510  16
2013 Dec  21  2
2013 Nov  681  2
2013 Oct  256  3
2013 Sep  11  1
2013 Aug  40  3
2013 Jul  212  1
2013 Apr  56  6
2013 Mar  2108  10
2013 Feb  323  4
2013 Jan  281  2
2012 Nov  53  2
2012 Oct  486  10
Tag Cloud
Interested in our services? Still not sure about project details? get a quote