Marketing automation is one of the most vital functions of MS CRM system of an organization. It hugely improves your abilities to engage with your prospects and customers. In fact, the most important tools like real-time analytics help you to see the result of an organization. So we can easily find the areas which are lacking behind and try to improve the efficiency each time. The various aspects of marketing automation give you various advantages that help you target your markets at particular time, with the relevant content, at the right people and at the appropriate time. I have discussed some of the important points that are directly related to marketing automation in MS CRM 2013.
Lead Nurturing- It is a process in CRM to deliver the relevant content and follow-ups to leads to build the customer’s interest regarding your product. There are different ways Microsoft Dynamics CRM helps like automating the process entirely, scheduling activities and follow-ups and preparing the documentation. Lead nurturing is a major component to most sales processes.
Reporting and Analytics- It is a metrics to measure the sales process, improving your business process, sales success rates and campaign effectiveness. Metrics improve your business process, and optimize your campaign for greater results.
Lead Scoring and Qualification- It help the sales teams in targeting prospects which are the most profitable. This can be based on their level of interaction in your product or services, or by how far next to they are in your sales phase. Teams should use lead scoring and qualification features to optimize their sales efforts and bring in the most revenue possible by directing their focus on real opportunities.
Email Marketing – Email is one of the best ways to reach customers. We can send thousand of email to the customers by selecting your customer list.
Campaign Management- Campaign Management enable you to plan, optimize execute your campaigns across a number of channels to achieve higher rates of success. These are great features for gaining visibility into your campaigns and staying on top of your campaign strategies. Marketing campaigns and sales efforts should complement each other in an ongoing fashion, so remaining organized and keeping your strategies aligned.
List Segmentation- Microsoft Dynamics CRM 2013 is an important feature to select the segment customers simply by selecting the parameters you with to target.
The above discussed six features in Microsoft Dynamics CRM 2013 help sales and marketing team with sales & service automation, customer interested areas and providing social media access.