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The most important features of MS CRM Solution

By Rajesh on 2/4/2014

I would like to discuss the most important feature of Microsoft Dynamic CRM solution that handle the business process easily. Every company needs to determine which MS CRM solution will best meet their organization according to the business needs of a particular company. I would like to explain the most important features of CRM solution.

1. Access everything from central location.

The attractiveness of CRM solution is that it accumulates the bits of information about your customers that are currently spread in different platform or different devices in multiple locations. Now you’ll no longer need to waste extra energy to see the entire picture of any customer; instead you can access all needed information from one central location. It can be very difficult task while entering, tracking and up dating contact and customer data, especially when it is disparate system. The right CRM solution provides everything your business needs to track and manage.

2. Manage the customer Life cycle.

The best CRM will make it easy for you to stay in touch and interact with customers at every stage of the process. It is not enough to attract prospective customer but also manage relationships over the long term to get the most possible value.

3. Easily extend and customize to your needs

Businesses in modern time seeking to customize their CRM solutions according to the demand of customer and companies need to fulfill the demands. A CRM solution provides a way to customize the existing solution with new solution in it.

4. Get social: be more targeted and relevant

Business requires targeting audience to know the feedback regarding what your prospects and customers are doing and speaking about online. CRM solution that allows you to hit into social media monitoring  to identify new market needs, listen and respond to customers. Paying attention to social media channels, including Facebook, Twitter and google +.

5. Provides powerful marketing to measure and improve efficiency

 

 

The best part to CRM solutions is to provide not only sales but also tool to measure the marketing efficiency. When you connect to your website you can easily:

  • Execute and tracks marketing campaigns
  • Auto-deliver emails to customer after any transaction or sign-ups
  • Import, score and generate leads to sales
  • Effectively see the overall progress
  • Integrates with all your marketing systems hence marketing team gains visibility form lead

 

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